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JUST BREATHE.

Discover the power you have within for a healthier life.

OFFERINGS

SERVICES

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how it all began...

after my 40th birthday, i thought i was going to die. i spent 5 days in the hospital, and was diagnosed with streptococcus pneumonia. It took me a month to rebuild my lungs and 3 months to fully recover. A former social smoker, I realized maybe I should not smoke anymore...

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That’s when The Substitute was born—my personal cure to cancer. This mission is deeply personal, as my husband passed away from cancer and in honor of him, i raised over $100,000 for the leukemia and lymphoma society through fundraising,  eventually winning the title of woman of the year in 2010.

Now, I’m on a mission to help millions reduce stress, quit smoking, and live longer, healthier lives. Every breath taken with The Substitute is a step toward a healthier, cancer-free world—because cancer sucks.​​ #thesubstitutesociety

lady kendra with the substitute
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join the revolution

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